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The DIY trend is becoming increasingly popular in the US. In the quest of saving a few dollars, many businesses end up paying a huge price, compromising their brand image and sales all due to poor-quality DIY videos. A brand’s image can take years—and lots of dollars—to build, but skimping on video production (let alone photography) could negatively impact the prestige of the brand, making it vulnerable to collapse like a house of cards. A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor-quality video streaming. It impacted significantly on their viewer engagement and made a bad

2018 was, undoubtedly, the most memorable year on record for Postcreatives. Our 2017 brought significant changes that set 2018 up to be a potentially great year—new location, new creative talent, renewed focus—and wow, did it deliver! Our growth over these past few years has given us the ability to say, with extreme gratitude, that 2018 has blessed us with the ability to work with some of the biggest clients we’ve had to date. With all the unique challenges our team has been tasked with, we’ve not only held our own but we’ve delivered videos that have exceeded our wildest expectations. It

Considering online video marketing? Want to get professional, high quality video for your business? In this post, we unravel the real cost of professional video production. The good news is that not all video production services cost an arm and a leg. The cost varies depending on several factors. But what’s important to understand is that the investment in professional video production services is worth the money spent. It should be considered more of an investment than an expense, typically because a professional has the experience, the expertise and the equipment to create top quality videos that deliver your brand message with a greater