In today’s fast-paced digital landscape, capturing attention is a challenge—and keeping it is a skill. For businesses trying to explain complex ideas, products, or services, text alone often falls short. That’s where explainer videos come in.
At Postcreatives, we help brands turn hard-to-explain offerings into clear, engaging, and memorable video content. If your message is too important to be skimmed or misunderstood, it needs the clarity and creativity only explainer videos can deliver.
Why Explainer Videos Work: Simplifying Without Dumbing Down
Explainer videos distill complex ideas into concise, visually compelling narratives that educate and persuade—quickly.
- According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service.
- 84% say a video convinced them to make a purchase.
- Viewers retain 95% of a message when watching a video, compared to just 10% from text.
This isn’t just creative storytelling—it’s brain science. By engaging both visual and auditory channels, explainer videos make your message easier to understand, remember, and act on.
What Makes an Explainer Video Effective?
Creating an explainer video isn’t about cramming visuals into a voiceover. It’s a strategic communication tool, and every element has to work in sync to deliver results.
A Clear, Structured Script
The script is the blueprint. It should:
- Define the problem your audience faces
- Introduce your product or service as the solution
- Highlight key benefits with clarity and confidence
It’s not just about information—it’s about relevance, resonance, and impact.
Purposeful Visuals
Whether animated, live-action, or a mix of both, visuals must:
- Support the script without distraction
- Align with your brand identity
- Make complex ideas feel accessible and intuitive
Good visuals don’t just explain—they elevate.
A Voice That Connects
Voiceovers bring tone, pace, and personality. The right voice can:
- Build credibility
- Add human connection
- Guide the viewer through the message with ease
At Postcreatives, we match voice talent to audience tone and brand persona—because a strong message deserves a strong delivery.
Where Explainer Videos Deliver the Most Impact
Explainer videos aren’t just for YouTube—they can be deployed across your entire digital ecosystem:
On Your Website
Place an explainer video on your homepage or key product pages to:
- Reduce bounce rates
- Improve understanding
- Boost conversions
In Email Campaigns
Including video in email can increase click-through rates by up to 300%. Use explainer videos to:
- Warm up cold leads
- Introduce new offerings
- Drive interest to landing pages or offers
At Events or Trade Shows
Use explainer videos on screens to engage foot traffic, deliver your pitch in seconds, and leave a lasting impression.
In Email Campaigns
Explainer videos work exceptionally well as:
- YouTube pre-roll ads
- Facebook/Instagram video ads
- LinkedIn B2B targeting assets
If your goal is to stop the scroll and explain fast—this is your format.
How Explainer Videos Boost SEO
Explainer videos are not just great for engagement—they’re powerful SEO tools when properly optimized.
- Higher Dwell Time: Users stay longer on pages with video, signaling value to search engines.
- Rich Snippets: Videos with proper schema markup can show up in Google with eye-catching thumbnails.
- Increased Backlinks & Shares: High-quality explainer videos are more likely to be embedded, shared, and linked to—amplifying your domain authority.
To get the SEO benefits:
- Use keyword-optimized titles and descriptions
- Add video transcripts
- Submit a video sitemap through Google Search Consol
Explainer Videos Aren’t a Trend—They’re a Competitive Advantage
As digital content becomes more crowded, clarity is your currency. Businesses that communicate clearly will always outperform those that confuse or overwhelm.
Explainer videos help you:
- Connect faster
- Convert better
- Scale smarter
Whether you’re in tech, finance, real estate, or health, if your product or service takes more than 30 seconds to explain, an explainer video isn’t just helpful—it’s essential.
Final Takeaway
If your team struggles to get the message across clearly—or if your audience needs clarity before they convert—it’s time to invest in video that works as hard as you do.
At Postcreatives, we specialize in creating strategic, story-driven explainer videos that turn confusion into clarity—and attention into action.
Let’s simplify what makes your brand special—together.
Get in touch to start your explainer video today →
