Businesses Are Struggling to get Noticed. How Can You Make Your Company Stand Out in a Crowd?

Let’s face it. No matter which way you slice it, advertising has developed a pretty lousy reputation over the years. And man, does that suck for us marketers.

Most of the problem lies in the saturation. According to market research firm, Yankelovich, consumers residing in cities see an average of 5,000 ads in a single day. Unless you’re off the grid and living in the woods like a modern-day Thoreau, ads are virtually inescapable. And as we all know, that can get pretty damn annoying.

It’s a terrible dichotomy. In a world overrun with media, consumers are becoming more apathetic while businesses are struggling to get noticed. To combat the apathy, companies inundate consumers further in the hopes that their messaging will stick. They plant their logos on every surface imaginable, crossing their fingers that people will see it on their eyelids as they drift to sleep at night.

This cycle goes on and on and on and on, until we’ve got a society full of people who have their blinders on. People programmed to resist corporate messaging. People who, despite this aversion, are somehow still humming Subway’s “five dollar footlong” song from 2008.

In line with everyone’s favorite form of advertising – infomercials – we’re all left pleading the same tired mantra: there’s got to be a better way!

And there is. Programmatic advertising.

WTF IS PROGRAMMATIC ADVERTISING?

Programmatic cuts through the noise by delivering ads straight to people who are likely to give a damn about what you have to say. Rather than broadcasting a message to the masses – most of whom are not in the market for your services – programmatic advertising is all about narrowcasting. It pinpoints the people you most want to reach and manages to save you time and money in the process.

While obviously ideal for marketers, this also benefits the consumer, who finally sees content they’re actually interested in. This makes them much more likely to engage with your ad, which in turn increases brand awareness, click through rates, and conversions.

And it’s pretty ubiquitous. Programmatic advertising is prevalent across all screens and devices, including desktop computers, mobile phones, tablets, and even smart TVs. It powers tools like video, display, search engine, and social media marketing. So while it doesn’t necessarily cut down on the amount of messages a person will see in a day, it does make it way more likely that the message will have an impact, yielding a much higher ROI for us marketers.

HOW DOES IT WORK?

Programmatic is all about utilizing data. All you have to do is specify the type of person you’d like to reach, and then sit back as algorithms do the heavy lifting. There are a bunch of different ways to specify your audience profile, including location, demographics, interests, and even purchase history. You can also launch retargeting campaigns that show your ads to people who have previously visited your website, enticing them to come back and finish their purchases.

Depending on the programmatic platform you choose, you can monitor the results of your campaign with varying degrees of granularity. This makes A/B testing a breeze, and allows for mid-campaign alterations that can greatly impact your bottom line. It can also give you valuable insight into how your target audience reacts to your messaging.

Programmatic is an amazing option for digital advertising, but a sound targeting strategy is only one piece. If you’re investing in programmatic, it’s absolutely critical that your ads are visually, emotionally, and creatively engaging. No one wants to waste the coveted currency of attention on a boring ad. That’s where we come in.

Let’s get started.

TAGS

  • Authentic brand storytelling
  • Benefits of explainer videos
  • Brand storytelling
  • Brand storytelling on Instagram and LinkedIn
  • Brand storytelling on LinkedIn and Instagram
  • Brand storytelling through video
  • Branded content video pricing
  • Branded content vs traditional advertising
  • Branded video marketing strategy
  • Building trust through video content
  • Business branding through short-form video
  • Business storytelling through video
  • Business Video
  • Business video optimization
  • Business Video Production
  • Business Video Production Company
  • Business Videos
  • Case Study Videos
  • choosing a video production company
  • commercial video agency New Jersey
  • Commercial video budget breakdown
  • Commercial Video Production
  • Consistent video strategy for businesses
  • Content marketing agency New Jersey
  • Content marketing with video
  • Corporate documentary video
  • Corporate Films
  • Corporate Video Production
  • Corporate video services NJ
  • Customer journey video stories
  • Customer testimonial videos
  • Digital Video Production
  • Documentary video marketing
  • Documentary video production
  • Dreamstime
  • Emotional marketing with video
  • Emotional storytelling in marketing
  • Event coverage videos
  • Explainer video for website
  • Explainer video production company in NJ
  • Explainer video production NJ
  • Explainer videos
  • Explainer videos for business
  • Explainer vs documentary video
  • Fitness Video Production
  • Health And Wellness Video
  • health video production
  • Healthcare Video Production
  • High-quality video production services
  • Homepage explainer video
  • House Video Productions
  • how many video quotes should I get
  • How much does professional video cost
  • How to build trust with video content
  • How to improve SEO with video
  • How to promote brand storytelling on YouTube
  • How to simplify complex messaging
  • In-House Video Production
  • In-House Video Production Team
  • Increase dwell time with video
  • Logistics Video Production
  • Manufacturing Video Production
  • Marketing Video Production
  • Medical Video Production
  • NJ Recovery Videos
  • NJ video marketing services
  • Photography Service
  • Postcreatives video strategy
  • Product demonstration videos
  • Product Videos
  • Professional Instagram video marketing
  • Professional video content for homepages
  • Professional Video Production
  • professional video production costs
  • Professional video production in New Jersey
  • Professional video production NJ
  • Promoting business videos
  • QuickFrame
  • Real Estate Video Production
  • Real Estate Videos
  • ROI of video marketing
  • Short-form documentaries for business
  • Short-form video marketing agency
  • Skippable vs non-skippable YouTube ads
  • SmartyAds
  • Social media video promotion
  • Social media video retainer agency NJ
  • Social video content for brand equity
  • Social video content strategy
  • Sprinklr
  • Strategic video content marketing
  • Testimonial Videos
  • Types of video ads
  • Video advertising platforms
  • Video content strategy for brands
  • Video content that converts
  • Video Creation
  • Video Marketing
  • Video marketing best practices
  • video marketing partner NJ
  • Video marketing strategies
  • Video marketing strategy for businesses
  • Video marketing strategy YouTube
  • Video Production
  • Video Production Agency
  • Video Production Business
  • Video Production Company
  • Video production company in New Jersey
  • Video production company New Jersey
  • Video production cost 2024
  • Video Production for SEO
  • Video production for social media
  • Video Production for YouTube
  • video production RFP strategy
  • Video SEO strategies
  • Video storytelling for business
  • Video transcripts and schema markup
  • Videos for Vimeo
  • Videowise
  • Visual storytelling for brands
  • Visual storytelling in marketing
  • voguebusiness.com
  • Website conversion optimization
  • What is branded content
  • YouTube ads for tutorials
  • YouTube advertising
  • YouTube advertising for business
  • YouTube video ad services NJ
scroll