Human Resources departments play a foundational role in an organization’s success, and their ability to recruit top talent can make all the difference.
One effective way for HR departments to attract and hire the best candidates is by creating high-quality recruiting videos produced by a professional video production company.
Typical use-cases for these videos would be to showcase company culture, highlight employee benefits and perks, and provide insights into job duties and work environment. According to a survey, 86% of job seekers say that they would like to see a company’s culture and values showcased in videos. Professional videos provide staffing and recruiting firms, as well as HR departments, with a powerful tool to effectively communicate their company culture, values, and job opportunities.
These videos can also humanize their brand, making them more appealing to potential candidates by showcasing real employees, office environments, and day-to-day activities. This visual format allows them to convey the nuances of their work atmosphere and employee satisfaction that might be lost in text-based job postings.
Furthermore, videos can serve as efficient training tools for new hires, offering an engaging way to deliver training content and operational protocols.
For internal use, videos can boost employee engagement and morale by highlighting successes, sharing company news, and maintaining an ongoing dialogue about corporate values and goals.
On external platforms, well-crafted videos can enhance job ads, attract a wider pool of candidates, and help set a company apart in a competitive job market.
Human resources departments play a crucial role in any organization’s success, and their ability to recruit top talent can make all the difference. One effective way for HR departments to attract and hire the best candidates is by creating high-quality recruiting videos produced by a professional video production company. These videos can showcase the company culture, highlight employee benefits and perks, and provide insights into the job duties and work environment. According to a survey, 86% of job seekers say that they would like to see a company’s culture and values showcased in videos.
Professional videos provide staffing and recruiting firms, as well as HR departments, with a powerful tool to effectively communicate their company culture, values, and job opportunities. These videos can humanize their brand, making them more appealing to potential candidates by showcasing real employees, office environments, and day-to-day activities. This visual format allows them to convey the nuances of their work atmosphere and employee satisfaction that might be lost in text-based job postings. Furthermore, videos can serve as efficient training tools for new hires, offering an engaging way to deliver training content and operational protocols. For internal use, videos can boost employee engagement and morale by highlighting successes, sharing company news, and maintaining an ongoing dialogue about corporate values and goals. On external platforms, well-crafted videos can enhance job ads, attract a wider pool of candidates, and help set a company apart in a competitive job market.
Englishtown Fire Department’s goal when partnering with Postcreatives was to create a video series to shine a light on how heroic, selfless, and rewarding this volunteer job actually is. It takes a certain type of individual to become a volunteer of this magnitude due to the commitment involved but totally worth doing if you can help just one person.
The ultimate goal? To inform the general public that fire departments around the Country need volunteers to do their part and help out when it comes to public safety. The resulting video from our partnership highlights Englishtown Fire Department’s public safety training in various real-world situations and also enabled us to provide them with outstanding assets through video and photography for their social media campaigns.
Founded in 1964, Cascades offers sustainable, innovative, and value-added solutions for packaging, hygiene and recovery needs. The company employs 10,000 women and men who work in almost 80 facilities in North America, and — under the ticker symbol CAS — shares for their company are publicly traded on the Toronto Stock Exchange. So, when Cascades approached Postcreatives to partner with them for their latest recruiting effort videos, we were ecstatic to apply our signature storytelling approach to their organization, helping this mega-manufacturer recruit and retain top talent for decades to come.
Eosso Brothers Paving have been partnering with Postcreatives for well over 10 years. We are proud to say we have been with them when they only had about 25 employees. Over the last few years, their results-driven growth has seen them grow to over 100 employees. When they wanted to ramp up their recruiting efforts, they looked no further than the only video production company they can trust — Postcreatives.
Over 12 years ago, Postcreatives produced a video for Remedy Intelligent Staffing, capturing their dedication to finding the perfect fit for both clients and job seekers. More than a recruitment agency, Remedy operates with a white-glove, boutique-style approach, combining personalized service with the strength of a national firm. This video stands as proof that when you create quality, it stands the test of time — the core values, mission, and passion behind Remedy’s work remain just as relevant today.
Through authentic testimonials and cinematic storytelling, Postcreatives showcased the impact of Remedy’s five-step screening process, the joy of placing someone in a new career, and the deep relationships they build with businesses. The video not only elevated Remedy’s brand but also solidified their reputation as a trusted partner in staffing. A decade later, the message remains clear: great storytelling never fades — it only grows stronger.
At Postcreatives, our clients’ satisfaction speaks volumes. They appreciate our unwavering dedication to excellence in video production and storytelling, as highlighted on our reviews page. Our proven process ensures high-quality results from concept to completion, fostering trust and confidence in our services. Clients also value our creativity and innovation in storytelling, which bring their visions to life in compelling ways. These factors contribute to the strong relationships we’ve built and the positive feedback we receive.
