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“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”

– Bo Dietrick

Most Recent Posts

Learn How Video SEO Drives Website Traffic and Conversion for Maximum Profits

What makes someone stop and take notice of a company and the products or services they have to offer? What draws their attention enough to convince them to choose one business over the competition? Answering these questions properly can be the difference between success or failure. Advertising was once only a matter of having an interesting logo and a catchy slogan. However, consumer expectations have grown as the sophistication level of technology has increased. Even the smallest of companies operating out of remote villages can have clients on the other side of the planet. It takes more than giving out

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December 22, 2023

Businesses Are Struggling to get Noticed. How Can You Make Your Company Stand Out in a Crowd?

Let’s face it. No matter which way you slice it, advertising has developed a pretty lousy reputation over the years. And man, does that suck for us marketers. Most of the problem lies in the saturation. According to market research firm, Yankelovich, consumers residing in cities see an average of 5,000 ads in a single day. Unless you’re off the grid and living in the woods like a modern-day Thoreau, ads are virtually inescapable. And as we all know, that can get pretty damn annoying. It’s a terrible dichotomy. In a world overrun with media, consumers are becoming more apathetic while

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December 22, 2023

Learn How To Increase Website Conversion Rates by up to a Whopping 80% using Video!

Imagine this… You are tasked with overseeing the redesign of your company’s new website. You assemble a team, develop a timeline, and project manage like no one has ever project managed before. You create a wish list of design assets and functionalities and empower your content team to create copy far punchier than anything your competitors are writing. You A/B test with the best of them until you’ve got a responsive, search engine optimized, sleekly designed site that you’re ready to go to war with. And then you launch. And then you wait. And then the data comes in. Bounce

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December 22, 2023

Where to Host Your Videos for Best Marketing Practices: YouTube vs. Vimeo vs. Wistia and why it matters!

You’ve put in the work for your video. You’ve brainstormed, conceptualized, and strategized. You’ve hired a production company. They’ve shot, edited, and delivered a finished product. So… What the heck do you do with it now? Across the internet, the debate rages about where you should host your videos and why. There’s no wrong answer, really. If you’ve got content that’s engaging, eye catching, and effective, it’s going to get noticed. But there are definitely ways to optimize viewership and get the results you’re looking for. And the video hosting service you choose can have a lot to do with

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December 22, 2023

Do you need New and Innovative ways to Attract and Keep Customers?

Owning a business means you need to be a part of everything from the management to the advertising. Whether you own a small business or a larger one, you’re going to need new and innovative ways to make sure potential customers can find you and keep your customers interested in your business. One thing you may not have considered is using videos as part of your search engine optimization techniques. By implementing videos, you can catch the attention of a variety of customers and keep their interest. There are quite a few other benefits you can receive when you have

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December 22, 2023

Why DIY Videos are not Saving you but Costing you BIG Money!

The DIY trend is becoming increasingly popular in the US. In the quest of saving a few dollars, many businesses end up paying a huge price, compromising their brand image and sales all due to poor-quality DIY videos. A brand’s image can take years—and lots of dollars—to build, but skimping on video production (let alone photography) could negatively impact the prestige of the brand, making it vulnerable to collapse like a house of cards. A study by Conviva shows that content producers lost $2.16 billion in revenues due to poor-quality video streaming. It impacted significantly on their viewer engagement and made a bad

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December 22, 2023

Postcreatives Wins Platinum Hermes Award for Excellence in Video Marketing

Postcreatives Awarded Platinum Statue for Sportika Sports Promotional Video DALLAS, TX – Hermes Creative Awards today announced Postcreatives as a Platinum winner in the 2017 international awards competition. The Hermes Awards recognize outstanding work among creative professionals involved in the conceptualization, writing, design, and production of emerging media. The Hermes Awards receive over 6,000 annual entries from throughout the United States, Canada, and numerous other countries. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, and production companies. Postcreatives won the Platinum statue in the marketing category for the promotional video the agency produced for Sportika Sports.

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December 22, 2023

The Greatest Video Marketing Trends to Look Forward to in 2018

It’s been coming since the dawn of the television age and the advent of YouTube… Video marketing is a major frontier and marketers who know what’s what keep one eye fixed on video marketing trends. The truth is, consumers want video. 53% of people want to see more video content, and 73% of B2B marketers say that video marketing is good for ROI. So what’s holding you back? Here are the up and coming video marketing trends you should keep an eye on – and put in rotation with your forward-thinking marketing squad. Projection Mapping Picture this: it’s video, but 3D. Here’s how it works.

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December 22, 2023

10 Compelling Reasons Why Your Business Needs Professional Photography Services

It’s no secret you need a website to promote your business in this day and age. Unfortunately, not all business owners understand the power of utilizing professional photography services on their sites. Some people think photographers are just for headshots, and others don’t even contact a professional for that!The truth of the matter is this: professional photos can take your brand to the next level. From digital campaigns to print media, custom images are a crucial part of any marketing strategy. Not convinced? Keep reading to discover 10 reasons why you need to invest in professional photography services. 1. Say

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December 22, 2023

Health and Wellness videos educate consumers and drive profits

The health and wellness industry is broad and diverse, and its many businesses rely on connecting personally with customers or patients. Compelling, high-quality videos are necessary to educate, communicate, and connect with consumers. Successful video production companies are aware the goals of the client must be at the root of any video production and drive the creative process. That’s why every video needs a unique approach. Even within the same industry, businesses have distinct cultures and may use videos for different purposes. The following are examples of health and wellness videos produced by Postcreatives. Advanced Wellness Advanced Wellness is a multi-specialty practice including doctors,

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December 21, 2023
corporate

Corporate Films and Commercials

Corporate Films, Commercials, and other promotional videos are no longer an interesting extra that gives one business an edge over another; they are advertising necessities. Video is a medium that can be informational, introduce new businesses to potential customers, and entertain people at the same time. Videos are an equally helpful tool for finding investors and convincing lenders of the corporation’s professionalism. Why Businesses Need Video Corporate films and commercials have many uses. They can be training videos for new hires or can help companies meet safety regulations required by their insurance companies. They can be shown at board meetings

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December 21, 2023

7 Ways to Use Video Marketing to Drive Conversions

Don’t listen to marketers who tell you that video is solely used for brand awareness. It’s a common myth peddled by people who shy away from analytics. While it’s true that video is the best tool to get your name out there, it’s not just a one-trick pony. Video is versatile, and as the demand rises for video content. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). There are a million different ways you can use it to achieve your marketing goals.At the end of the day, all marketing goals have the same

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December 21, 2023
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